What is the NWMLS First Look Status?

The Northwest MLS recently changed the rules to give sellers more flexibility. Now, a home can be in “First Look” status for up to 21 days. This allows you to publicly market the property and build buyer interest while the sellers are still cleaning, staging, or finishing repairs, all without racking up “days on market.”

To take full advantage of this new 21-day window, you need high-quality exterior photos right away. Our first look real estate photography delivers exactly what you need to start your marketing today.

Why Add First Look Photography to Your Listing?

You don’t want to market a “coming soon” property with a blurry cell phone photo. With professional first look photography, you can ensure the home makes a great first impression before it officially hits the active market.

Adding this service allows you to:

• Build Early Hype: Start running your online marketing and social media ads immediately.
• Protect Your Days on Market: Accrue views and buyer interest without penalizing the listing’s timeline.
• Give Sellers More Time: Market the outside of the home beautifully while your clients take time to prepare the inside.

How Our First Look Add-On Works

We designed this service to be fast and affordable. This $60 add-on is only available when you choose another full package or session from our standard property photography services, giving you exactly what you need to start marketing today.

We will head out to the property to capture three premium, high-resolution views of the front of the house. We deliver these photos within 24 hours so you can launch your pre-marketing campaign immediately.

Frequently Asked Questions

What is included in the $60 add-on? You will receive three high-quality exterior views of the front of the home, perfectly edited and sized for the MLS.

How quickly are the first-look listing photos delivered? We deliver these initial exterior photos within 24 hours of capture so that you can start your pre-launch marketing right away.

Can I book this service by itself? No, this is a special add-on product. It is only available when you also schedule a full photo session or media package for the property.

Can I use this for any listing? Yes! As long as you are preparing a property for the active market, you can use these photos to take advantage of the NWMLS First Look 21-day marketing window.

Start Marketing Your Listings Faster

Do not wait for the inside of the house to be perfect before you start drumming up buyer interest. Partner with a trusted Tacoma real estate photographer to get your First Look marketing live in 24 hours.